From the Allocate tool, I was just wondering if anyone has attempted to "blend" variables from different Experian datasets? Is this possible? could I use predictive or other methodologies?
For example, at the zip code level - I am looking at Experian US>Basic Var>CY estimates>Race & Ethnicity>Hispanic>Female>Age 18 thru 34 variables.
I would like to enrich this data with say education, income, married/kids, or even internet/mobile behavior - for this specific segment. e.g. one end goal would be to know which zip codes over/under index for Hispanic females 18-34 on instagram or Hispanic females 18-34 with income $75k+.
Also - although survey data and probably undersampled at zip level - could I use the Simmons data? E.g. to see if Hispanic females 18-34 bought a vehicle in the past 12 months?
I also looked at calgary consumerview but data points seem limited; all the interesting ones I need to contact my Alteryx Rep!
Any help is appreciated!