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documentation for demographic values

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We  purchased a file with demographic info, and I'm wondering where I can find documentation on what the values mean.  For example, there are fields named [MOR BANK: FAMILY AND GENERAL MAGAZINE] and [MOR BANK: FEMALE ORIENTED MAGAZINE], and the values are 0 through 9.  Where can I find what these numbers represent?  Are they counts of the number of subscriptions?

 

 

 


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